On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way.
We offer multiple, creative Internet advertising options:
Our professional ad designers know how to build ads that work. We design with three basic principals in mind: grab a visitor's attention, describe the offering, and tell the visitor what to do next.
One of the largest benefits of advertising online over traditional media venues, other than your ad being full colour and animated, of course, is that your ad is INTERACTIVE. A website visitor can click on your ad to visit another full page ad, or go directly to specific page on your website, if you have one. That gives your business the opportunity 'close the sale', so to speak. In some cases, you will simply be providing information for that user, which is also a powerful marketing tool in and of itself.
Image ad
You have many ad sizes to choose from. All ads are professionally designed, full colour and interactive. (Custom sized ads are negotiable, too - we are all about being flexible.)
We also have a variety of locations on the website to choose where to put your ad, allowing for target or strategic marketing opportunities, putting your ad dollars to the best use possible. Our ads allow for the visitor to click-through to your own website or any other hyperlink of your choosing.
Text ad
You have the option of having our professional copywriters creating an advertorial for your business, or you can submit one of your own, and can include as many as 4 full-colour images.
This allows for a great deal of information to be given to your existing and potential customers in a format that is inviting to read, printable and accessible via the website at any time.
Viewers can also share your advertorial with friends and associates with a single click of a button on the website, and they can click-through to visit your own website for more information.
Rich Media
You may choose from both audio and video presentations where the visitor can click to see your product or service in action (full colour, with sound, of course) or be introduced to the owners and staff of your business. They can be treated to a full virtual tour of your business, or we can target a specific product or service you would like to promote at any given point in time.
These audio and/or video presentations can appear on the HOME page of the news website, or can be strategically placed to target the viewers most likely to be interested in what you have to offer.
This is an extremely economical method of 'showing' your potential customers what you want them to see.
We think you will agree, these options are more powerful than newsprint or radio, and are not only designed to assist your newsprint and radio advertising campaign, but improve upon and empower it, as well.
Got News Network P.O. Box 2526 Williams Lake, BC V2G 4P2 (250) 398-NEWS
Why advertise with Got News Network?
Advertisers have discovered that, as Internet destinations and advertising choices abound, it is more important than ever to put their best message in front of their best customers.
80% of Canadian adults 18+ agree that the "Internet is an essential part of life today."
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Daily news websites have been gaining momentum over the past several years, evolving from occasional, supplemental sources
of information to popular news destinations in their own right.
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Daily news websites deliver timely, convenient and accessible news and information from a trusted source.
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Studies show that visitors to websites are more likely to trust advertising from news websites than from other websites.
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We offer a loyal and desirable audience.
Expand your print advertising reach and frequency by tapping into Williams Lake's locally owned and operated news and
information website, where we endeavor to publish the facts, and nothing but the facts about what is happening in your
community as it happens.
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If you do not have a web presence now, you can almost guarantee that customers searching online for you are finding your
first competitor who does have a website and gathering information from or outright purchasing from that competitor.
Got News Network offers you the opportunity to be found in those web searches, without the expense of having a professional
website designed for your business.
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If you do currently have a web presence, congratulations! That is the first step in a very positive direction. However many
studies show that people have a website built for them, but then don't know what to do with it. It floats in cyber space with
the other 400 million websites on the World Wide Web right now. People think that just because 'they build it, people will
come', and that is just not the case.
A website must be marketed to get before the eyes of the consumer.
The Got News Network marketing team are web professionals, and have many years experience in marketing websites.
We successfully move websites up in the search engines so that they are on the first page of most web searches, if not right
at the top. We maintain the website based on the ever-changing trends and guidelines set forth by the search engines
themselves.
Having an ad on the Got News Network websites allow your customer to click on a link and go directly to your website, which is surely designed to make the sale for you.
By having an ad on the Got News Network website you will have, essentially, hired a team of professional web marketers to market your own website, too!
Why advertise online?
Internet advertising has greater range
Since the internet spans the globe, pockets of your target market scattered around the world can all be targeted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.
Internet adverting enables good conversion tracking
It's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of
newspaper and television advertisements is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.
Internet advertising can be much cheaper
Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from
internet advertising is typically much better than traditional mediums.
Internet advertising is targeted
As a company looking to advertising to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy.
Every visitor to our site is a potential customer of yours.
Internet advertising has a lower entry-level fees
If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google on a performance basis.
That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickel or dime a pop.
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